COURTNEI GRICE - SINCLAIR
Junior Project Manager - VMware
Aston Inspired Design Show 2019 Outreach Management Department
Freelancer - Portrait Illustration/Social Media Manager/Event Planner
Exploring the Desires of Female Consumers in the Luxury Automotive Industry
Aston Design Week 2018 Runner-Up
Final Year Project
TO DESIGN AN ULTRA-LUXURY COMPACT CAR FOR BENTLEY WITH FOCUS ON THE INTERIOR DASHBOARD
Feeding the importance of woman empowerment, there is an increase of female drivers that the automotive industry is currently focusing on. This project will look into those opportunities through the design of a concept car concentrating on the dashboard.
The Bentley Olor concept car is a compact electric vehicle that demands attention through the use of Bentley design language, whilst simultaneously conveying subtle feminine elegance. The dashboard form is influenced by shapes found in nature, specifically the black swan; a symbol of power and beauty. An optimised and inclusive user experience paired with an outstanding design perspective makes the Olor an attractive and empowering vehicle of the future.
The centre console is a full touch screen. When engine turns on buttons gently appear up. There is extra storage below the centre console.
The speedometer, warning lights and other dashboard information is digitally displayed. Navigation direction also appears there.